CASE STUDY: Do you want to be more consistent with your business activities?


It can be easy to go into paralysis when you’re starting your business and you don’t know where your clients will come from. This usually happens as you go through seasons of new business with one month being great and another not so good. If you find yourself in such a period, this is your chance to observe your daily and monthly actions to determine what activities you routinely perform and when you cease. Most times, inconsistent results are brought about by inconsistent action (click to Tweet).

How do you become more predictable in providing value on a consistent basis?

I had a client with a gift in creating art that evoked instant emotional responses. His work consistently gave chills. And he was great at branding, marketing, and quality of product. But he lacked with consistency and delivery. He promoted his work only when he had something to sell and he was often late and sometimes negligent in returning calls, emails, and social media interactions. This ultimately hurt his business. He couldn’t be trusted. But if you asked him, he’d been in the business for ten years creating amazing products for people who loved him. He just wasn’t making money.

We first had to address his self-worth issues. His hot cold relationship with business revealed a few things about himself: the more he was noticed and praised, the more amount of work he produced and consistently so. He also didn’t know how to handle the responsibility of success and so he sabotaged his activities quite predictably. While he loved the idea of being an entrepreneur and making money doing what he loved, he wasn’t willing to invest in its study by what he did with his off time. The constant critic in his head kept asking him why he bothered to do what he did because it wasn’t the right thing to do anyway. Also, it didn’t help that focusing on being an artist meant he didn’t give any attention to the business side of matters. Does this sound familiar?

I know from personal experience just how easy it is to use outside validation as a motivational tool. It can only go so far. Self-worth issues are resolved over time through unearthing old stories believed from childhood and cemented through actions that lead to defeating experiences. Listening to the dominant thought and separating oneself from it in order to begin detachment is a worthwhile skill to hone.

In addition, I set him on a path to absorb sights and sounds that introduced new ways to think about himself and his divine purpose, which is not to be anything but a loved child of God purposed to be here. I wanted us to address his innate fear of disappointing his loved ones or losing their respect should he fail. This happens to be at the heart of many peoples’ inconsistency as they fear rocking the boat. It stems from a childhood experience in which love was withheld as a form of discipline for not following instructions.

Next, we set out his priorities and available income streams from the work he produced and we drew up his calendar of events. This included his daily business activities and also what would allow him the freedom to be creative. Any given day, he knew what he was to do when he got up and right before he went to bed. As an example, we set aside an hour each morning to return calls and emails and we set it to complement his morning stride.

He also had specific times and days in the week set aside to create new products and a different day and time slot to solicit partnerships. The beauty about such a plan was that if he wasn’t able to finish product creation any given date, he knew that he had another scheduled same time next week (or day depending on the activity) to continue working. The sense of urgency and desperation that drives frantic behaviour was curbed. He was also in a better position to let those in his life know when he was unavailable.

I use such a system to help me be consistent in my efforts. A schedule and calendar of events allows me to focus on the task at hand and the process by which it shapes me and my personal and professional life. Without such a system, I’d spend my days looking at my results and either basking in them or lamenting my tragedies. That’s what happens when we constantly look out to see how much we’re loved or not, successful or not, happy or not. Doing cures most ailments as it pulls one subconsciously into the practice of just being in the moment. Could you use such a plan?

What systems do you use to keep you consistent in your efforts and what others have you heard of that you might like to try? Drop me a line, I’d love to hear from you, and do share the article.